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BobChat was the largest university-wide chatbot in existence, spanning over 30 areas of student life, from academic deadlines and tutoring schedules to recreational activities and wellness resources.

As a product design intern at NYU's Office of Student UX, I worked with a team of designers, developers, and content creators to design, develop, launch, and maintain the chatbot from 2018 to 2020.


BobChat served over 45,000 members of the NYU community and reached 1,000 of those users within 24 hours of launch.

Some of the skills I learned while working on BobChat include:

  • Leveraging data analytics to make product decisions

  • Designing information architecture

  • Writing UX content with brand voice in mind

  • Creating motion graphics and other marketing materials

  • Conducting a competitor analysis

  • Working with Chatfuel and DialogFlow.

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