UX DESIGN / CHATBOT DEVELOPMENT
BobChat was the largest university-wide chatbot in existence, spanning over 30 areas of student life, from academic deadlines and tutoring schedules to recreational activities and wellness resources.
As a product design intern at NYU's Office of Student UX, I worked with a team of designers, developers, and content creators to design, develop, launch, and maintain the chatbot from 2018 to 2020.
IMPACT / REFLECTION
BobChat served over 45,000 members of the NYU community and reached 1,000 of those users within 24 hours of launch.
Some of the skills I learned while working on BobChat include:
Leveraging data analytics to make product decisions
Designing information architecture
Writing UX content with brand voice in mind
Creating motion graphics and other marketing materials
Conducting a competitor analysis
Working with Chatfuel and DialogFlow.